NSW Creative Industries - An Economic Snapshot

I am pleased to share with you “NSW Creative Industries - An Economic Snapshot.”

This is a report on the NSW Creative Industries: the sector’s size, composition, turnover and growth rate.

Report highlights:

  • NSW has the largest, most dynamic and most diverse creative economy in Australia. NSW has 39% of the nation’s creative businesses, 42% of creative industry jobs and 70% of creative industry exports.[2]

  • The creative industries are a growing share of the NSW economy. Over the past five years, employment growth in the creative industries has been 2.9% per annum, compared to the general rate of 1.6% per annum.

  • Creative industries services exports are growing faster than other NSW service exports. They represent about 10% of NSW’s total services exports, an increase from 7% in 2010-11.

  • NSW’s creative industries service exports are also growing faster than at the national level. On average, creative services exports grew by 16% per annum in NSW from 2010-11 to 2015-16, compared to 11% per annum across Australia. The largest share of creative services exports, and the source of much of its growth over the past five years, is computer and information services, followed by advertising services.[3]

  • The number of creative industries professionals living in regional NSW has increased. For example, the Illawarra has doubled its number of creative industries employees and now has the second-largest number of creative industries employees of the NSW regional areas.[5]

We have used the excellent QUT Centre for Creative Industries & Innovation ‘intensities approach’ and their calculations of employment data to determine what to include in the creative industries. The report has a handy technical appendix to show you what we have and have not included, compared to earlier definitions used in Victoria and in NSW.

Enjoy the full report!


[1]BYP Group estimates based on: ABS Counts of Australian Businesses, including Entries and Exits, June 2012 to June 2016; ABS Census 2011, ABS Labour Force, Detailed, Quarterly, May 2017; ABS International Trade: Supplementary information, Financial Year, 2015-16; ABS International Trade in Goods and Services, Australia, June 2017; and IBISWorld Reports.


[3]ABS International Trade: Supplementary Information, Financial Year, 2015-16; ABS International Trade in Goods and Services, Australia, June 2017; BYP estimates.

[4]ABS Census 2011; ABS Labour Force, Detailed, Quarterly, May 2017; BYP estimates.


[6]These figures are based on IBISWorld reports which do not drill down to State level. ABS does not report on revenue by industry by State to a level of detail to identify Creative Industries.

[7]BYP Group estimates based on ABS Labour Force, Detailed, Quarterly, May 2017 and Higgs, P., Lennon, S. (2014) Australian Creative Employment in 2011 – applying the NESTA Dynamic Mapping definition methodology Mimeo.